Film poster conventions

Film posters are a vital part of the marketing campaign for many films. They will attract huge volume of people wanting to see the film. They have many conventions that are the same thorughout all posters. They attract an audience as they are a major form of visual communication and are of interest to many people of all ages. The main forms and conventions of film posters include:

• A large title which attracts the eye, bold colours which stand out from the background
•  intriguing picture which would attract viewers to the film
•  persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion
• the certification will either to ensure that the right type of people are watching the film.
• Attract the auidnce into watching the whole film
• Sets the genre
• Suggestion of the storyline
• Comming soon or release date
• Director and production company usually displayed