New Moon Teaser Trailer

I choose to analyse the New Moon teaser Trailer because i found that it fitted the conventions of a teaser trailer very well. The Twilight Saga is already a well known collection of films with a book ready made audience who are already huge fans. New Moon is classed as a 2nd film franchise, a follow up to the first film Twilight. Its Genre is fantasy, but also has a hint of romance, with the typical teenage love story. The target audience for these films are teenagers, but in particular teenage girls. The use of good looking men, and the love story all relate back to the audience. Also the girls voice is the voice that dominates throughout the trailer meaning the core target audience can relate to her. The trailer also shows the emphasis on the moral dilemma from he love triangle between Bella, Jacob and Edward. The trailer also focus's more on Jacob, and Edward(Robert Patterson) is hardly featured within the trailer. This is because Robert Patterson already has a huge fan base from the first film, and fans of Robert will almost certainly go see the second film. This trailer is heavily dominated on the story line between Bella and Jacob, and shows Jacob in a new image, also featured topless. The inter titles between the cuts also are shown in a fantasy way, with the text a orange glowing colours keeping the theme the same throughout The inter titles also relate to the dialogue that was just spoken, when Edward says " you don’t belong in my world Bella" and the inter title saying 'When Forever Ends'. The trailer has cross dissolves between the scenes and the music stays at a steady pace until the drama in the trailer builds up and then the pace of the music builds up with the emphasis. The Teaser trailer is around 50 seconds fitting in with the key convention of a teaser trailer.