For more initial research I wanted to look at a variety of different teaser trailers so that I could look at the different plots and conventions of a teaser trailer, but in particular to look at the different types of Genre. Genre refers to types of all different medias which are recognisable and memorable because they have a number of identifiable elements which add to create a story and characters. Genres are useful for the film industry because it helps to market films. Certain Genre’s have visual motifs or icons of that genre which make marketing films to audiences easier.
Some conventions of Genre are;
Plot
Characters
Settings
Modes of Narrative
Music
Stars
Ad Visual Imagery
All these conventions of genre make up what the audience want to see and what the audience enjoying watching. Genre of an film is key because if gives the audience a range of pleasures, including Anticipation, Expectation and Prediction.
Genre theory is the characteristics, features and conventions that make up categories, usually within film and broadcast. Each genre is recognizable by an audience because of these common features and conventions. These are not rules and are not always defined leaving genre open to innovation and overlapping. Genre itself is a French word meaning "class" or "kind" and for many years has been applied to media texts. Common film genres include Horror, Action and Comedy. It wasn't until the 50's that the actual word genre became a common term and was increased with the upsurge of film critics. It then developed from an academics only word and was widely used to help market films from the 70's onwards. Now every DVD store is laid out in order of genre to make it easier for the customer to find what they like.
I decided to look at variety of teaser trailers from all different genres to see the comparisons between them. Here is a list of the teaser trailers i watched.
The Lovely Bones
500 Days of summer
Valentines Day
Twilight
New Moon
6th Sense
Step brothers
The back up Plan
Mirrors
Inception
Silence of the lambs
Paranormal Activity
What lies beneath
Creep
The devil wears Prada
Psycho
The Hangover
Transformer
Toy Story 3
