(SCREEN SHOTS)
In order to create a really effective teaser trailer, magazine front cover and film poster, i originally did loads of research into what the codes and conventions of these media products would be. I wanted to follow the rules, in order to create a real successful range of Media products that would reach out to the target audience I had chosen. i researched into different ranges of film trailers across all genres, and after choosing to create a thriller genre i researched in more detail into popular thriller films. I also had a look at film posters that went with these trailers, to see how a pattern followed throughout their media campaigens, and i had a look at a wide range of film magazines, to see how they could differ in style, yet still being effective in promoting the films.
1. One convention that i followed for my teaser trailer was using a female protagonist in the trailer. This is because, after my research i could see that it was common to use a female as the main character, as the female is portrayed as being weak and vulnerable. I choose to use a female also, and although my film was a pyschological thriller i wanted to show her weak side and how she could show this through being shown on her own in shots.
2. One way in which i challenged the conventions of a Thriller is by only showing the one character in the trailer. Usually in trailers you get to a see a hint of another character, or a clue to the story, however throughout my whole trailer i only showed the one girl. i also used a split screen technique when editing to show a contrast between the female character in her two states and personalities.
3. Another convention of a thriller is dim lighting. However i choose to challenge this convention as i filmed outside in daylight. However on the other hand i did choose to film on a day were the weather was dim and there was grey overcloud, to create a dark feel to my footage. I am also here challenging the stereotype also as normally thrillers are often shot in locations like a house, and all my footage was featured outside.
4. I also followed the forms and conventions by developing a narrative in the trailer by having the story around the same person but from 2 different views.
5. I followed the conventions by using a wide range of shots that would be followed in a thriller trailer. I used hand held shots, panning, close ups, zooming out and in, rapid pace of editing and quick cuts.
6. I used a wide range of inter titles to grab the audience attention and gives some clues into the story.
7. I created a sound track on soundtrack pro to create suspense and a sense of danger throughout my trailer.
8. For my film poster i followed the conventions for keeping it simple yet being very effective. I used a striking image to grab the target audiences attention, and also used a headline which would be a theme across all of my media products. I kept the image in the middle of my poster, which on the other hand could challenge the conventions of a film poster as in many cases the main images covers the whole of the poster and the texts goes across it. I used the same font across my poster, so it was easy to read. It follows the theme and genre of my products.
9. My magazine cover, also i followed the conventions well. I used a image which followed in pattern with my film poster. I used a range of colours that fitted well with the image, but also carried on the dark theme that was being carried across all media products. I used the normal aspects of a magazine cover such as magazine name, headline, barcode, date, striking image and other features in the magazine.
10. My trailer fits the forms of a typical trailer, as it is between 30 seconds and a minute long.
